In the recent years the trend towards health,figure & fitness has increased. Energy imbalance between calories consumed on one hand and calories expended on the other hand, urbanization , sedentary life styles and excessive consumption of SUGARY FOODS along with increased fat consumption specially saturated fats is leading India to obesity . Obesity being the primary factor of type II Diabetes is leading India to become the diabetic capital of the world by 2030 (WHO reports).
The new generation of India is becoming more "Calorie Conscious" and thus consumer demand for Low Calorie / No – Sugar Foods is increasing. The new generation health suggestion guidelines by WHO include the recommendations of moderate intake of sugar. This enhances the use of products sweetened with Sucralose. It reduces the CALORIE and thus helps in achieving /controlling the goal of reducing the Sugar from the diet.
Low Calorie Sweeteners or New Generation Diabetic Fit Zero-calorie Sweetener and Sugar Substitute are the answer to the 'sweet Tooth India Population' which consumes world's highest sugar in domestic consumption.